Fanatics Inc.
Brand Offices for American Eagle, Todd Snyder, Aerie & Unsubscribed
Meraki delivered AEO’s headquarters across both primary lease and sublease structures at ~82% of managed budget, generating $1.63M+ in savings and a 7.7x ROI—while preserving design intent and executing seamlessly across a complex, phased, multi-brand environment.
Overview
The American Eagle Outfitters headquarters relocation unified multiple brands — including American Eagle Outfitters , Aerie, Offline by Aerie, Unsubscribed, and Todd Snyder — into a single, Class-A workplace environment near Madison Square Park.
The initiative streamlined operations, enhanced cross-brand collaboration, and created a scalable platform for long-term growth.
Project Profile
- Primary Lease: 338,085 SF (Floors 7, 11, and building concourse)
- Sublease Expansion: 162,291 SF (Floors 8–10)
- Configuration: Multi-floor occupancy within a renovated 15-story tower
- Program Type: Multi-brand headquarters consolidation
- Delivery: Phased construction and occupancy
Project Challenge
- Multi-floor execution across a large, non-contiguous footprint
- Phased turnover aligned with occupancy milestones
- High stakeholder density across brands, design, construction, and IT/data
- Integration of powered furniture with electrical/data systems
- Alignment of standards across brands while preserving identity
Meraki’s Approach
Meraki delivered end-to-end Furniture Strategy and Management, integrating FF&E into the project delivery framework.
Strategy & Advisory
- Furniture strategy and standards development
- Design due diligence and risk advisory
- Performance specifications across brands
Planning & Validation
- Sustainability alignment and product evaluation
- Prototyping, mock-lab testing, and showroom validation
Procurement & Execution
- Competitive bid strategy and vendor leveling
- MSA negotiation and contract structuring
- Multi-dealer coordination
- Alignment across design, construction, and IT/data
- Phased delivery and installation oversight
Outcome & KPIs
Meraki identified 25.8% savings on benchmarked furniture spend, year-one, earning the client 808% ROI on Meraki Fee.
Meraki’s Furniture Management framework prevented common execution failures by aligning procurement, coordination, and installation with project delivery realities. Key outcomes included:
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On-budget procurement and execution through disciplined bid administration and contract clarity
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Preserved design intent across furniture standards and spatial planning
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Integrated delivery and installation sequencing that supports phased occupancy while minimizing disruption
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Demonstrated performance against schedule expectations and operational handoff criteria, contributing to a successful transition toward AEO’s targeted move-in timeline
Unsubscribed