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Brand Offices for American Eagle, Todd Snyder, Aerie & Unsubscribed

Meraki delivered AEO’s headquarters across both primary lease and sublease structures at ~82% of managed budget, generating $1.63M+ in savings and a 7.7x ROI—while preserving design intent and executing seamlessly across a complex, phased, multi-brand environment.

Overview

The American Eagle Outfitters headquarters relocation unified multiple brands — including American Eagle Outfitters , Aerie, Offline by Aerie, Unsubscribed, and Todd Snyder —  into a single, Class-A workplace environment near Madison Square Park.

The initiative streamlined operations, enhanced cross-brand collaboration, and created a scalable platform for long-term growth. 

 

Meraki_blogbdy_building front_1200x800

 

Project Profile

  • Primary Lease: 338,085 SF (Floors 7, 11, and building concourse)
  • Sublease Expansion: 162,291 SF (Floors 8–10)
  • Configuration: Multi-floor occupancy within a renovated 15-story tower
  • Program Type: Multi-brand headquarters consolidation
  • Delivery: Phased construction and occupancy

Project Challenge

  • Multi-floor execution across a large, non-contiguous footprint
  • Phased turnover aligned with occupancy milestones
  • High stakeholder density across brands, design, construction, and IT/data
  • Integration of powered furniture with electrical/data systems
  • Alignment of standards across brands while preserving identity

 

Meraki_blogbdy_office lounge_1200x800
Meraki_blogbdy_booths_1200x800

 

Meraki’s Approach

Meraki delivered end-to-end Furniture Strategy and Management, integrating FF&E into the project delivery framework.

Strategy & Advisory
  • Furniture strategy and standards development
  • Design due diligence and risk advisory
  • Performance specifications across brands
Planning & Validation
  • Sustainability alignment and product evaluation
  • Prototyping, mock-lab testing, and showroom validation
Procurement & Execution 
  • Competitive bid strategy and vendor leveling
  • MSA negotiation and contract structuring
  • Multi-dealer coordination
  • Alignment across design, construction, and IT/data
  • Phased delivery and installation oversight  

 

American Eagle HQ conference room with well appointed furniture
American Eagle HQ staff lounge with cafe table and chairs and stylish booths

 

Outcome & KPIs


Meraki identified 25.8% savings on benchmarked furniture spend, year-one, earning the client 808% ROI on Meraki Fee.

Meraki’s Furniture Management framework prevented common execution failures by aligning procurement, coordination, and installation with project delivery realities. Key outcomes included:

  • On-budget procurement and execution through disciplined bid administration and contract clarity

  • Preserved design intent across furniture standards and spatial planning

  • Integrated delivery and installation sequencing that supports phased occupancy while minimizing disruption

  • Demonstrated performance against schedule expectations and operational handoff criteria, contributing to a successful transition toward AEO’s targeted move-in timeline

 

Meraki_blogbdy_design room_1200x800

Unsubscribed