AEO Inc.
North American Headquarters Transformation
The current Meraki leadership team led the consulting strategy for Sony Corporation’s consolidation of over 600,000 square feet across 11 floors at 25 Madison Avenue—bringing together 10+ global business units into a single, high-performance workplace environment.
Overview
In early 2016, Sony Corporation relocated from 550 Madison Avenue to 25 Madison Avenue, consolidating approximately 600,000 square feet across 11 floors.
Supporting 10+ business divisions, the goal was to create a unified workplace strategy that balanced global consistency with brand-level flexibility.
Approach
Design Development Partnership
In collaboration with STUDIOS Architecture, aligned design intent with real-time cost and constructability.
Enterprise Kit-of-Parts Programming
Built a scalable system across 600,000 SF—standardizing key components while enabling variation across business units.
Procurement + Implementation Strategy
Directed procurement programming and vendor coordination (including Knoll), with on-site field support during phased move-in.
KPIs & Outcomes
- ~14% Cost Efficiency Achieved
Through early-stage cost alignment, product standardization, and procurement strategy - Multi-Million Dollar Capital Savings
Delivered at enterprise scale without compromising design integrity - 600,000 SF Standardized Under One System
Enabling consistency, speed, and repeatability across 11 floors - 10+ Business Units Successfully Integrated Within a Unified Framework
A flexible-yet-controlled kit of parts structured maximize brand expression - Long-Term Performance
Workplace remains operationally and visually intact years later, validating durability of the strategy
Impact
This engagement demonstrates how the current Meraki leadership team delivers measurable ROI through design-aligned procurement and scalable program strategy.